lilee - womenswear designer |
alex noble - fashion designer/mixed media artist |
kei kagami - shoe & womenswear designer |
r/p encore - jewellery design |
sophie stephens - illustrator |
charlie le mindu - haute coiffure |
bright young things |
Last week we were introduced to the new project currently running at Selfridges, Bright Young Things. An interplay between 20 unique up-and-coming artist and designers all under the same roof, bringing everything from geometry to illustrations to the high-end department store. Some are quite bizzare, I have to say, but these artists are the ones Selfridges believe will make the most noise in 2011 and beyond. We had the privilege to see a brief catwalk with bits from some of the 10 first designers involved and we were presented with some quite extra-ordinary pieces. The concept is both a full window scheme (created by the designers themselves) and three in-store temporary shops. Products are also availible online.
Having windows viewed by millions of people every week that are some of the most famous ones in the world you make a big point when you decide to let completely new artists take over the full lot of them. It's something quite magnificently done by Selfridges. And so very brave! But it works so well and the sets are amazing! Walked past them today and were blown away so if you are in London, make sure you have a look. The project will be up till end of next month with the 10 remaining designers to showcase their work on February 4.
Toodles / P. x
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